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Market Foresight
Feb 13, 20242 min read
Identifying Consumer-Acceptable Pricing For Consumer Health Device
Case Study: Consumer Health Device Price Elasticity Study Challenge Our consumer device client was looking to launch an innovative mass...
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Market Foresight
Oct 3, 20232 min read
Quantifying the value of brand equity for a consumer electronics brand
Case Study: Consumer Electronics Brand Equity Valuation Challenge A leading global consumer electronics brand wanted to evolve the...
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